What we are wearing now.
The curated Boot & Brim shop. Every piece has been vetted by the editorial team. We only include items we would buy ourselves.
Affiliate links. Boot & Brim earns commissions on purchases.
Classics Burnished Ranch Hand
Editor: The Lucchese 1883 line is where the customer ladder lands. The Classics Ranch Hand is the right first pair.
The Cartwright
Editor: The boot people buy first. The category that did not exist before 2015.
Vintage Snap Shirt
Editor: Crockett wears Ely Cattleman vintage on stage. The new line is the closest thing we have to a 19th-century Western shirt.
Boots
The foundation. Mexican welt, Texas heritage, mid-tier to luxury.
Classics Burnished Ranch Hand
The boot you buy when the Tecovas no longer answers the question. Goodyear welt, hand-burnished, the silhouette every other Western brand chases.
The Cartwright
The boot the boot category is now scaled around. Cattleman last, burnished bovine, the Tecovas standard.
The Tradesman Boot
Boot Barn's private label, named for a working-cowboy archetype. The accessible price-point Western boot built in the same Mexican factories as the higher tiers.
Hats
Felt and straw. Stetson to custom. Where the crown is the silhouette.
Shirts
Pearl snaps, embroidery, sawtooth flaps. The grammar of Western.
Original Pearl Snap Sawtooth
The brand that standardized the pearl snap. Sawtooth flaps. Smile pockets. Long pointed collar. The Western shirt grammar Jack Weil built in Denver.
Vintage Snap Shirt
1878. Older than Levi's gold rush expansion. The shirt brand Charley Crockett wears unpaid. The longest-running Western label still in production.
Las Flores Embroidered Blouse
Yoakum, Texas. Hand embroidery. The luxury women's Western brand that has been running 34 years and 4 collections a year.
Denim
Workwear, Western cut, contemporary Western. The Cowboy Cut to the Cotton Project.
Cowboy Cut Original Fit
The 1996 launch product that became the most-sold men's Western jean in America. The George Strait signature. Still the floor.
Elizabeth Jean
Nashville denim. Made within a 400-mile radius of the flagship. The Cotton Project. A jean built where the cotton grew.
Jennifer Mid-Rise Jean
Performance Western denim. The brand that figured out how to make a stretch jean that still looks like a rodeo jean.
Outerwear
Jackets, shells, ranch coats. Southern menswear and Western suiting.